Why SUJO Exists

More than ever, people are wanting to talk about news and are listening to influencers. One might think that this increased engagement would give us all a better understanding of reality, but most of us know that this increased engagement around news has actually driven us apart. Sources, influencers, and peers that seem trustworthy or authoritative to us, have caused us to live in fragmented realities.

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Millennials? Baby Boomers? To Hell with ‘Em All!

"Kids these days" vs "parents just don't understand" isn't a new concept, but modern marketing, advertising and, yes, journalism has generalized and exaggerated the concepts of “millennial” and “baby boomer” to be incisively manipulative—even when an unnamed data analytics company isn’t duping a certain social media platform. 

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